Giuly Julss – Un momento per te is a beauty salon founded in 2023. Its founder, Giulia, wanted to create a space where people could feel at home, take care of their bodies, and relax.
The project was developed by combining visual elements that, at first glance, may seem contrasting. In reality, the goal was to build a vernacular-inspired style that would feel like a natural extension of the surrounding context, while also reflecting Giulia’s personality and spirit. Specifically, a more refined visual language (cool colors, more formal typefaces) was used for communication materials that typically reach the public before they step into the salon, such as business cards and gift vouchers. For interior elements within the salon, a warmer, more informal and spontaneous language was adopted (warm colors, more expressive typefaces).