This thesis examines the role of typographic signs as fundamental visual devices in the construction of the identity of an urban space. Starting from reflections on the historical, cultural and social characteristics that influence the evolution of urban typography, it analyses how signs, as carriers of messages and collective memories, contribute to the definition and perception of public spaces.
In this context, the choice of Palermo as a case study arises from the observation of the progressive disappearance of typographic signs, due to their lack of protection as artistic and cultural heritage.
This phenomenon leads to a gradual visual homologation and the loss of a distinctive and unrepeatable element of the city's character.
The aim of the research is to raise awareness and stimulate a reflection on the fundamental role that typography plays in our daily perception, highlighting its constant presence in individual experiences
and its silent contribution in the definition and communication of the spaces we inhabit.
